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ABOUT THE BOOK

This book is a guide for the new generation of e-commerce pioneers who want to successfully establish an Amazon business. It shows mistakes that a young company can bring down before it can even gain momentum. Product research, product sourcing, logistics, marketing, product presentation, sales models such as private label or resell, advertising on Amazon, measures against loss of ranking when an out-of-stock event is approaching – this guide gives young entrepreneurs the most important tools and tactics for them Hand they need to be successful. We also show special strategies and hacks for financing (how much growth can I afford?) As well as tools & platforms for your online business and explain everything to the purchase and sale of e-commerce businesses.

“I really have to say that this book is very suitable for both beginners and advanced users. Very good to use in practice. Clear purchase recommendation from me.”
Michael Neyses

THIS E-BOOK IS THE MUST READ FOR ALL YOUNG E-COMMERCE ENTREPRENEURS WHO ARE QUESTIONING:

IDEAL PRODUCT

How do I find the ideal sales product?

PRODUCT PROCUREMENT

How do I get my products?

PLACE THE PRODUCT

How do I place the product on the first page and how do I rank the product?

ESTABLISH BUSINESS

How do I establish a sustainable business that is independent of Amazon?

PROFITABLE RESALE

How can I then resell my business profitably?

ADVERTISING ON AMAZON

How can I effectively promote my products on Amazon?

ABOUT THE AUTHORS

Nathan Evans

Nathan is an e-commerce expert with a lot of online and market knowledge. He is a successful Amazon seller and co-owner of one of the fastest growing online accessory brands in Germany. He has also worked as a senior member of the product team to build the most successful B2B market in Europe. Nathan has been in the fintech sector for over 10 years and previously had a successful career in investment banking in London, Munich and Zurich. In addition to his own entrepreneurial ventures, Nathan is the director of the Founder Institute in Munich, where he coaches young founders to build meaningful and scalable companies. Above all, he is a devoted husband and a loving father of two children.

Dr. Alfred ("Fredi") Gruber

Fredi is an enthusiastic entrepreneur and "numbers person". After completing his doctorate in capital markets theory, Fredi worked in various roles in the capital markets business from 2002 to 2016 - first in London for an American bank that was to make headlines a few years later, and then in Frankfurt and Vienna in a senior position for Deutsche Bank. In 2016, Fredi finally decided to follow his dream and start his own business: After a stint at a startup in Munich where he also met one of his co-founders Nathan, the two founded fulfin in January 2018, a dedicated financing platform for online retailers (e.g. for Financing of Goods). In addition to his work at fulfin, Fredi is a passionate speaker on selected topics in finance - especially with a focus on corporate finance.

Magdalena Muttenthaler, graduate lawyer (Univ.)

Magdalena is an enthusiastic entrepreneur and wants to encourage people to make a difference in the world. According to the principle of “change through entrepreneurship”, she and her team manage the three FREE MINDED FOLKS companies (FREE MINDED FOLKS – Blog, FREE MINDED FOLKS – Shop GmbH & FREE MINDED FOLKS – Agency). In addition to her work as an entrepreneur, she teaches at various universities, works as a keynote speaker and heads the Munich Accellerator program FOUNDER INSTITUTE.

The distribution of e-commerce knowledge online was also particularly striking. Essential content was scattered between blogs, articles, podcasts and videos. Every time the knowledge was concentrated, it was offered as a top-notch Amazon / e-commerce academy for hundreds, if not thousands, of euros. Then we decided to write this e-book.

Nathan Evans - fulfin

At the beginning of 2018, we founded our business with the aim of offering perfect financing products for e-commerce companies. Since then, we’ve had conversations with hundreds of young ecommerce entrepreneurs to understand the factors that make ecommerce successful and we’ve seen all kinds of entrepreneurs – from the enlightened to the ignorant.

Dr. Alfred ("Fredi") Gruber - Fulfin

E-commerce is moving so fast that every book is out of date before it is finished; Nevertheless, we did not want to miss summarizing current tools, techniques and tactics as well as valuable business strategies that apply specifically to e-commerce in a simple and understandable way.

Graduate lawyer (Univ.) Magdalena Muttenthaler - Free Minded Folks-Agency

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